![]() By setting up separate Broadcast and Transactional streams in Postmark, we will automatically use different sending IPs and From domains Can I send bulk emails with Postmark? Keeping sending environments as distinct as possible in this way makes it easier for providers to recognize what’s safe to place in the inbox. This follows best practices for separating email reputation as recommended by inbox providers like Gmail. Unlike many other email service providers, transactional and broadcast messages do not mix in Postmark, including IP ranges. When bulk and transactional messages are sent from the same IPs, receiving mail clients may classify more time-sensitive emails as bulk marketing which can lead to significant delays and deliverability issues. ![]() Not sure if your message is transactional or a broadcast? Take our handy quiz where we help you determine! What are the best practices for sending transactional and bulk emails from the same provider?īecause different types of email have various origins as well as vulnerabilities, we recommend separating transactional traffic from other types of email. Postmark supports sending of bulk messages when they're sent through a Broadcast Message Stream in a Server. Here are a few examples of bulk messages: There is no action from the recipient that triggers bulk messages to be sent. A bulk email typically includes the same message content sent to multiple recipients at once. ![]()
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